Five Reasons Why Professional Property Photography 

Is So Powerful

 

Social media and smartphones may have turned us all into amateur photographers, but when it comes to staging your property to rent or sell, nothing can beat the eye of the professionals.

 

Whether you are renting out a buy-to-let property or selling your family home, photography is the most important marketing tool at your disposal. Period. With the majority of tenants and buyers basing their decision to walk through your door on imagery alone, cutting corners can cost you time – and money.

 

A one-time investment in professional photography can mean the difference between meeting (or beating) your listing price, and struggling to get people through the door. Here are five reasons why the best estate agents and most influential landlords use professional photography to market their properties.

 

1. Professional Photographers Understand: Lighting

 

And we’re not talking Instagram filters.

 

To truly show off your home, photos needs to be taken at the right time of day, and enhanced by the correct flash. A dingy-looking bedroom or dark kitchen will only serve to relegate your listing to the bottom of the pile. Professional property photographers know how to combine natural light and a top-quality flash so that your images look bright and beautiful across all marketing media.

 

2. Professional Photographers Understand: Lines

 

You might be a self-professed selfie queen but, without the proper equipment, any amateur will struggle to ensure a photo is straight. And, when it comes to property photography, wonky angles do not make a house a prospective home! For this reason, working with professional photographers is a must. By using a professional tripod with a built-in bubble spirit level, they will ensure your photos are lined up and straight, really showing off the beauty of your home.

 

3. Professional Photographers Understand: Cameras

 

A potential purchaser wants to see into every corner of your home – we’re curious creatures, after all. However, no two houses, or rooms, are the same, and one camera cannot be used to shoot every space. Professional property photographers come equipped with different lenses, which they will use interchangeably depending on the size and angle of each room. This means they will avoid making your house look too wide or narrow, and will show it off exactly as it is (well, minus the odds and ends hastily hidden under the bed…).

 

 

4. Professional Photographers Understand: Staging

 

When a professional photographs a home, they don’t just aim and shoot. Working with a property photography company also means working with experts who understand how to stage a home for a photoshoot. Whether that be repositioning furniture, setting the dining table, or moving unsightly objects such as bins, pet food bowls and toothbrushes, your photographer will work with your property to ensure it is looking photo ready. Smile!

 

5. Professional Photographers Understand: Editing

 

Taking pictures is only half of the story. Every photographer worth their weight in gold knows that the all-important finishing touches are what takes a house from ‘maybe’ to ‘yes, baby!’ This is why, once the shoot is over, your photographer will return to their studio and work through the images they have taken. Not only will they select the best shots to send to you, but also they will touch these up by softening, sharpening, and generally tidying up any imperfections.

 

Selling a house is more than the selling the sum of its parts: rather, you want to sell a lifestyle, a story, an idea.

Since a picture is worth a thousand words, the cost of professional photography should repay itself several times over when you are trying to win a buyer’s heart.